Advertising Techniques

Testimonals - celebrities using the product

Bandwagon Effect - wants you to want the product because everyone else wants the video

Glittering Generalities - uses appealing words without giving away any concreate idea about what is being advertised

Emotional Appeal - influences customers to buy the product services through emotions

Plain folk appeal - attracts everyday people to a product

scientific appeal using statisc to sell product

Questions 1--4

What are some different font names ?
- Helvetica , Garamond , Frutiger , Bodoni

What is the difference between serif and san serif and when are they typically used
- serifs make individual letters distinctive   san serif font commonly used for heading and captions whereas serif are commonly used in paragraph

How can you create a design with text ?
- You use words that act like a design so it comes across as a design rather then just a text

this is a great example of  a design with a text , this pictures comes of as a design because of its background creativy and postiton of the text so it not just a plain text is a design because they added stuff more then just then the  text

Vocabulary

Proximity - nearness in space

Repetition - the action of repeating something

Hierarchy - means a group of elements arranged according to emphasis

Contrast - refers to the arrangement of opposite elements

Serif - are the small lines tailing from the edges of letters and symbol

San Serif -  a style of printers type face in which the character have no serif

Keonna 3 places assignment